New Recommendation Intelligence Platform helps Marketers understand whether AI is choosing their Brands (and what to do when they’re not)

PrettyGreen, announces the launch of AI Fame Tracker™, a proprietary Recommendation Intelligence Platform designed to measure whether brands are being recalled, preferred, trusted and chosen across leading AI systems, including ChatGPT, Claude, Gemini and Perplexity.

As consumer behaviour rapidly evolves, brands face a new communications challenge: not simply being found but being recommended.

According to GWI, 45% of consumers already actively use AI tools to search for information. Whether deciding what to buy, where to eat, who to trust or which provider to choose, consumers are increasingly turning to AI systems to narrow their options before engaging directly with brands.

As AI recommendation engines become a more influential part of the customer journey, brands that fail to appear in AI-generated recommendations risk becoming invisible before purchasing decisions have even begun.

To help organisations navigate this shift, PrettyGreen has developed AI Fame Tracker™, a platform that provides visibility into whether brands are appearing in AI recommendation journeys, diagnoses where brands are succeeding or falling short and a holistic playbook to implement across owned, earned and paid marketing channels to improve a brand’s AI performance.

The platform evaluates brands against four weighted drivers and produces a single AI Fame Score™, enabling marketers to understand how their brand is performing within the emerging AI recommendation landscape.

AI Fame Tracker™ also identifies which competitors are being recommended instead, helping brands understand where they are winning, losing and why.

Announcing the launch, Mark Stringer, Founder and Chair of PrettyGreen, said:

“For years, marketers have focused on influencing what people see. Increasingly, they need to understand what and why AI recommends.

AI is already shaping decisions across every category, yet most brands have little visibility into whether they are being recommended at all. AI Fame Tracker™ gives marketers the intelligence to understand where they stand, identify opportunities and provide playbooks to improve how often AI chooses their brand.”

Jessica Hargreaves Paczek, Group CEO at PrettyGreen, added:

“AI is becoming an increasingly influential part of the customer journey. Brands need a way to understand how reputation, relevance, authority and trust translate into recommendations. AI Fame Tracker™ combines our award-winning communications expertise for world renowned brands, data and technology to make that visible.”

Find out more about AI Fame Tracker™ by PrettyGreen and request your report and playbook at itsprettygreen.com/ai-fame-tracker

The post PrettyGreen Launches AI Fame Tracker™ appeared first on IPM Bitesize.