Category: Uncategorised
IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”
The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...
HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER
Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...
The New Norman
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
How have consumer shopping habits changed since the lockdown? Part 1
Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...
Evolution of Lockdown
In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...
THE RETURN OF ALL ACCESS WITH JACK
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...
The IPM is partnering with leading training consultancy
The IPM is partnering with leading training consultancy Upping Your Elvis over this testing period, to introduce to our members a series of exclusive short films...
Gamification x Promotions
It’s 10 pm at night, and I glance up from my tablet, look outside and it’s dark. Have I really been playing candy crush for 3 hours straight? The constant voice in...
NEW Whitepaper Release: The Generational Game
‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...
One Million Meals for the NHS!
We all know the famous 500 miles song by The Proclaimers, the one that everyone knows the words to and can’t help but sing along with! But have you heard the One...
