Category: Uncategorised
RNLI puts supporter names on new boat
To launch its Christmas appeal, the RNLI is giving its supporters a unique opportunity to be at the heart of every rescue. For the first time ever, supporters can enter...
Shoppers need the personal touch
COMMENT Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize Winning with shoppers has been on the agenda of all major...
Duracell Star Wars Blippar packs
Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...
Rewarding healthy lifestyles
COMMENT Rewarding healthy lifestyles: the next frontier for loyalty? By David Hargreaves In 2014, there were 4 billion Internet-enabled devices globally. In the next...
Pye to leave Cheil UK
Matt Pye, the Chief Operating Officer at Cheil UK, is leaving the agency after five years. Pye’s departure comes soon after the appointment of Paul Hammersley as...
Fairy partners Make-A-Wish again
Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...
Intu engages shoppers with Xmas prize
Shopping centre group Intu is preparing to award one shopper with a Christmas prize on Black Friday, following a month-long social media campaign that aimed to engage...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
Western Union ‘Chain of Betters’ social push
The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...
Brass Shopper adds to client team
Leeds-based agency Brass Shopper expanded its client service team following a number of new client wins, including Quorn, Costcutter Supermarkets Group, Soreen and...
