Category: shopper
Make participation your ultimate goal
Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...
Pitching is like a bowl of Chilli
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...
Coupons save UK consumers £3.3bn says Valassis
UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited, the UK’s largest coupon and...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Space win Arla’s Starbucks RTD business
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work...
Kopparberg Fruit Lager campaign
Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...
Toffifee first UK on pack promotion
Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures....
Carling celebrates 2016 football summer
Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Kinder Bueno ‘Win a Bit of Different’
Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin...
