Category: Opinion
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic
Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...
It’s sampling, Jim, but not as we know it
Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...
Promotions with Star Power!
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
Using experiential to engage and involve Millennials drives travel bookings
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...
Have we seen the end of coalition loyalty programmes?
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...
How food and drink sampling must adapt to consumer and marketer needs
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...
30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...