Category: Opinion
Play, imagination and creativity… the secret to brand storytelling in travel retail
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions explains why great storytelling works so well in the airport retail environment....
What I learnt from nearly a decade of working on European marketing campaigns
Leonie Walker, General Manager at Mando gives advice on how to master a Pan-European promotion. The first thing I learnt, is that time flies by! From starting as an...
Five effective ways to motivate your staff
Alex Agertoft, Sales & Marketing Executive at Black Tomato Agency details five ways to ensure great team performance. It’s a challenge that faces every...
Why the big screen means big business for brands
Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
Understanding Freshers’ week and how to target students
Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...
The role of measurement within experiential… one size does not fit all
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...
Train stations are on-track to becoming one of the best places for brand experiences
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
The weird but wonderful world of travel retail
Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...
2018… a fallow year for UK festivals?
Oct 04, 2018
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis When Glastonbury, a festival the...