Category: Opinion
Technology needs the human touch to keep retailers ahead of the game
Fiona Rayner, Head of Experiential & International Operations at Blackjack Promotions, shares how Duty Free can carefully combine humanity and technology to directly...
Sustainability down the supply chain
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited, shares how businesses can implement sustainable strategies within their...
Speak now and your reputation will thank you
Sarah de-Salis, Group Account Director and Corporate Communications at Finn Communications shares how brands should start sharing their sustainable efforts to meet the...
Travel trends of the Youth Market 2020
Eleanor Morris, Creative and Digital Executive at BAM UK, shares how global travel markets can adapt to target conscious Gen Z travellers. With a passion for exploration...
Why virtual reality matters to experiential marketing
Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...
Advertising and marketing alcohol products in Ireland
The controversial Public Health (Alcohol) Act 2018 comes into force in November 2019. The Act makes significant changes to the advertising and marketing of alcohol...
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
Increasing impact with occasion based sampling
Craig Williams & Hannah Campbell, Directors of the IPM COGS Awards 2019 Headline Sponsor, The Work Perk, share how brands should capitalise on occasion based...
Experiential marketing ROI: How do your people measure up?
Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...
