Category: News
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
Alpen offers the chance to ‘Reach Your Peak’ with new campaign
Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...
Bentley convey vision of the future through 3-week Immersive brand experience
Bentley Motors tasked experimental production partner, UNIT9, with creating a three-week experiential installation, to mark the luxury car brand’s Centenary by giving...
Britvic launches £3M ‘Sunshine Makes it Taste Better’ campaign for Lipton
Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the Ice Tea brand, Lipton, to help retailers capitalise on vital summer soft drink...
Two new starters for Smart Brand Partnerships Agency Mando-Connect
Mando-Connect are delighted to announce two new starters have joined the team to boost the account management side amid ongoing expansion. James Davies joined as a...
Brass cleans up with five award wins
Leeds-based full-service agency, Brass is celebrating after taking home five awards at the prestigious 2019 Institute of Promotional Marketing (IPM) Awards held at The...
Tinder matches with RPM for festivals campaign
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time...
Cadbury uses digital out of home to help the nation choose its favourite new Dairy Milk flavour
Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition...
The benefits to building a co-branded content strategy
Chris Wilson, Head of Partnerships at Ingenuity shares why brands must start thinking about how to engage audiences through partnerships The traditional media ecosystem...
Mini celebrates 60th birthday at Goodwood Festival of Speed
Over the weekend, MINI celebrated it’s 60th birthday with its biggest Goodwood Festival of Speed yet. Experiential agency TRO reimagined what it means to activate...
