Category: News
Vodafone launches augmented reality instant win promotion
This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...
Three holographic ad on South Bank
Three UK yesterday unveiled the world’s first holographic 5G ad , to celebrate its high speed 5G Broadband. In collaboration with some of the UK’s hottest new...
Jack Daniels resurrects the two original saloons of Jack Daniel at London cocktail week
In the early 1900s, when Tennessee was a wet state, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments...
Increasing impact with occasion based sampling
Craig Williams & Hannah Campbell, Directors of the IPM COGS Awards 2019 Headline Sponsor, The Work Perk, share how brands should capitalise on occasion based...
The IPM announces new Regulatory Affairs Manager, Mani Roberts
The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
Experiential marketing ROI: How do your people measure up?
Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...
HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience
HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...
Bray Leino helps Freixenet maximise from the Don’t Tell the Bride sponsorship opportunity
Bray Leino, leading marketing and advertising agency, were appointed by Freixenet to help raise their brand awareness and increase sales amongst a target audience of men...
Julie O’Neill appointed Cherry London, Partnership Specialist
Leading marketing company, Cherry London, renowned for delivering groundbreaking strategic partnerships, is delighted to announce today the appointment of Julie...
