Category: News

Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies, Frosties and Coco Pops Croc Prints. The new promotion kicks off in January 2017.

Kellogg adds collectible spoons for kids’ brands

Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza in London’s Brunswick Centre – don’t feature traditional festive imagery. Instead, they tell a story about hordes of flesh-eating zombies, to promote the new Christmas-themed zombie game Dead Rising 4.

Xbox launches zombie game trailer in Christmas lights

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...

Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.

Valassis: coupons grow in popularity as store loyalty falls

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home.

Budweiser partners Uber for responsible drinking drive

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...

Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...

Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th on the UK’s first ‘biometric stage’, powered by the Samsung Gear S3 smartwatch.

Samsung Gear S3 World Choir at Piccadilly Circus

Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...

Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will spread further goodwill by donating 10p to Evelina Children’s Hospital for every tweet.

Tweet to save DeFrosty the Snowman!

Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will...

UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate identity.

Mobile Media and Hype Live Media become MMedia Group

  UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...