Category: News

On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the world’s first billboard made entirely out of burgers, all of which were free for passers-by to eat.

Deliveroo gives away thousands of burgers from billboard installation

On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the...

Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of its new Smirnoff Equalizer campaign, which features an app that allows Spotify subscribers to analyse their playlists and find out what the balance between male and female artists is.

Smirnoff and Spotify let users ‘equalize’ their playlists

Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion, social media competitions and limited edition promotional cans.

Friels First Press Vintage cider runs Record Store Day promos

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies brand.

Loch Lomond Whiskies signs partnership with The Open golf championships

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found.

On-demand laundry start-up Zipjet in F2F leafleting campaign

Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...

Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by giving away one million OREO Chocolate Candy Bars in a US-wide promotion.

Mondelez US gives away one million Oreo chocolate bars

Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...

Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director.

ATOM names Vinney Ashurst as Business Director

Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director. Ashurst officially joined Cheshire-based ATOM this...

Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50 every day until the end of March, plus entry to a prize draw to win Stormhoek wine for a year.

Stormhoek runs cash prize promo

Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50...

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said promotions make brands more attractive. However, consumers also want the convenience which new technology can add to promotions, including recent developments such as online receipt validation.

Consumers still like on-pack promotions, but want extra convenience digital brings

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...