Category: News

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with music event organisers Live Nation and to celebrate the Danish beer brand’s up-weighted focus on live music for 2018.

Carlsberg launches Live Nation ticket competition

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch upgrade of a lifetime – plus every purchaser can also rent a digital film in full HD from Chili Cinema for just £1.

Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.

Oreo runs biscuit dispensing bus stop to push Cookie Quest game

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...

Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which encourages customers to take advantage of the fantastic seasonal offers in store over Easter, but then leave the work for a later date, and enjoy the extra time with their nearest and dearest.

Wickes launches Wickes Trips guaranteed reward scheme

Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...

timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London (WACL), has been launched to investigate issues of sexual harassment in the advertising and marketing communications industry and come up with positive steps to stamp it out.

IPM invites members to contribute to new anti-sexism initiative, timeTo

timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...

Confectionery brand Kinder is re-running its award-winning retailer competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

Kinder runs Easter retailer promotion

Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...

The aim of the campaign is to engage a new audience of food enthusiasts and encourage consumers to use the product in home cooking through an on-pack promotion and an online competition.

Branston launches Pickle Pioneers to demonstrate versatility

Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...

Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia, London.

Glenmorangie runs American-style ‘Spice & Rye’ Speakeasy to promote new variant

Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia,...

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting Championship and its UFC Fight Night Collection.

Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old Spitalfields Market.

Ben & Jerry runs birthday cake ballpit sampling event

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...