Category: News
Molton Brown launches new fragrance collection with 3D optical illusions
Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...
PepsiCo UK launches cross-brand ‘Summer of Football’ campaign
PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link
SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously...
Using experiential to engage and involve Millennials drives travel bookings
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...
Currys PC World ‘Get Your TV for FREE’ promotion
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...
Echo Falls in partnership deal with ITV2’s Love Island
Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Walkers gets summer sorted with 25% off Virgin Experience Days
Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period. The...
