Category: Loyalty
Brand loyalty requires emotion. Will COVID rob us of this for good?
The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...
PHE launches UK’s first mental health campaign targeting children and young people
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
The New Norman
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
VeryMe Rewards from Vodafone host Virtual Great UK Quiz
Much of the UK are missing the traditional weekly pub quiz right now, but VeryMe Rewards from Vodafone is bringing it to you. For one week only customers have the chance...
Gamification x Promotions
It’s 10 pm at night, and I glance up from my tablet, look outside and it’s dark. Have I really been playing candy crush for 3 hours straight? The constant voice in...
NEW Whitepaper Release: The Generational Game
‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...
A change is on the cards for charity donations with the launch of For Good Causes
For Good Causes – the UK-based fin-tech company – today officially launches its innovative new scheme which is set to transform the way consumers and...
Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers
On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...
Blue Chip appointed Florette’s below the line agency, as ‘big plans’ already coming to life
Manchester-based marketing agency, Blue Chip has been appointed Florette salads’ below the line agency, with their first activity launching this month. Earlier this...
