Category: industry
Supermarket loyalty challenged by promotions and discounters this Xmas
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...
Harmful gender stereotyping in marketing to be banned in 2018
The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...
dunnhumby underlines long-term value of existing brand buyers
A new report from customer science and retail data experts dunnhumby reveals that the most frequent 20% of shoppers are responsible for 69% of a brand’s sales on...
IPM 30 UNDER 30 2018 finalists announced
The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...
Millennials “would spend more” if part of a brand’s community
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...
Seven British agencies win at the IMC European Awards
UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...
Once Upon A Time acquires brand activation/shopper agency Toucan
Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...
LOUIS XIII cognac commissions Pharrell Williams song for release in 2117
LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s...
Blackjack Promotions strengthens airport market research offering
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...
