Category: industry
A word about words
Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...
IPM Awards entries close in one week
The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one of the...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
The Dining Club Group spin-off launches to provide loyalty solutions for UK’s biggest brands
ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
The fall of the Instagram Influencer
BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...
IPM announces the judges for this year’s Awards
After an extensive, industry-wide application process, the IPM is pleased to announce that their judges for the 2019 IPM Awards have now been selected. Judges are chosen...
Seedlip appoints Hel’s Angels for sampling campaign and training programme
Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...
UK Advertising Industry launches Export Month
This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...
