Category: industry

10 Golden rules of new business pitching

Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...

The benefits of using an intermediary to find your next agency

Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...

The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...

N2O celebrates 20th anniversary with seven commemorative haiku

Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a...

Experience12 continues year of growth with new team members and fresh surroundings

Pop-culture marketing agency Experience12 today announces two new hires to the production and account management departments as they move into new offices on Greek...

IPM announces much anticipated COGS Awards 2019 shortlist… and event tickets go on sale

After a comprehensive four-week judging process – both online and panel-based – this morning the IPM were delighted to announce the 21 brilliant companies...

Online retailer Boohoo to create experiences with experiential agency N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...

Major sponsorship deal puts historic Axbridge Pageant on the road

Enable Promotional Marketing is providing a package of funding and expertise in support of one of the UK’s most famous community pageant, the Axbridge Pageant in...

Mark Stevenson appointed Cherry London, Managing Director

Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry...

IPM announces final deadline extension to the IPM COGS 2019 entries

The IPM has announced an extension to the upcoming IPM COGS 2019 entry deadline to 9am on 5th August, giving entrants a whole extra weekend to submit a their very best...