Category: experiential

The Economist is offering free smoothies made from fruit and vegetables otherwise destined for the rubbish bin as part of its 'Discomfort Food' subs drive.

Economist ‘ugly fruit’ smoothies

The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...

Hyundai and Copa90 are launching a live ‘FanDome’ football gaming experience featuring YouTube influencers as part of its EURO 2016 activity.

Hyundai EURO 2016 gaming experience

Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...

Drinks brand innocent is running a new experiential campaign for its Coconut Water, aimed at getting people to use the great outdoors and ‘exercise wild’.

innocent inspires people to ‘exercise wild’

  Drinks brand innocent is running a new ‘real world’ campaign for innocent Coconut Water, with the theme of changing how people see exercise and related habits...

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.

WWF hires BEcause for tiger experiential

WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting...

Swedish fruit cider brand Kopparberg is backing its new Fruit Lager with a campaign including press, experiential, social media, digital and outdoor.

Kopparberg Fruit Lager campaign

  Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which many might find repellent.

Economist sewage coffee challenge

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions, live events and media partnerships.

Discovery UK supports Conway TV show

  TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...