Category: experiential

Island Records promotes new Giggs album with AR street art

A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...

Penguin Classics launches pop-up book shop

On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...

The Body Shop to host female empowerment pop-up event

Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...

Krispy Kreme unveils ‘doughnut playground’ pop-up

It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

LEGO creates shoppable AR experience on Snapchat

KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...

IKEA creates giant bath toys that help clear up the Thames

IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA...

Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’

Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...

IPM to host sessions at the Event Production Show 2019

The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...

British Airways creates two-tier experiential fanzone at Twickenham

CSM Live has designed, produced and is managing a two-tier fanzone, with bars and rugby challenges, for British Airways at Twickenham. It will help to celebrate their...