Category: Digital

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor, experiential, mobile, PR, social media and a link with London Fashion Week which will see fashionistas offered free Tuk Tuk rides as well as samples of the product.

Carabao launches through-the-line push

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arcs, France plus thousands of other prizes.

Coors Light ‘Ice Cave’ party

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...

Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now been appointed to the role of CEO.

Tim Mason becomes Eagle Eye CEO

Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now...

Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.

Copa90 launches refugee football cup

Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...

Branston is making back to school lunches special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations.

Branston injects fun into lunch boxes

Branston is making back to school lunches special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s “Bags of...

The campaign has been developed through an on-going partnership between Malibu and creative agency SharpEnd, and follows work undertaken at The Absolut Company’s innovation lab in Stockholm, where Absolut and Malibu collaborated on a ‘connected’ bottles showcase.

Malibu biggest global NFC campaign

Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...

Vlogs promote Cadbury Dairy Milk Buttons ‘Buttons Memory Lane’ digital activity, where parents can upload pictures to the www.buttonsmemorylane.co.uk to create a VR video experience

Cadbury uses Channel Mum vlogger ads

New parenting vlogger site Channel Mum has launched what it claims is the world’s biggest vlogger campaign using an unprecedented 100 vloggers simultaneously, on...

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G, which offers the chance to win a trip to Japan.

Red Bull North vs. South eSports promo

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G. Red Bull 5G offers consumers the chance to compete in...

Ferrero is launching a new recipe hub for Nutella and will be bringing back the extremely successful Nutella personalisation campaign for a second year.

Nutella gets personal and creative

Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...