Category: Digital

Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle brand’s positioning as ‘the perfect partner for cheese’.

Branston launches #PleaseTheCheese festival sampling tour

Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside well-known variants such as Caramel, Fruit & Nut and Whole Nut.

Consumers challenged to invent the next Cadbury Dairy Milk bar

For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest...

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated, according to new research.

Young people more at risk of falling for prize draw scams, says new research

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with a new on-pack campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time.

Coca-Cola runs biggest-ever summer campaign across key brands

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology developed by Norwegian NFC experts, Thinfilm.

El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...

Lifestyle brand Weber, the world's best-known brand in barbecuing, is promoting the launch of its new grill, Pulse, with a European roadshow appearing in 11 separate cities over 12 weeks.

Weber launches Pulse Grill with roadshow visiting 17 European cities

Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland's Xherdan Shaqiri on-screen.

Coca-Cola celebrates FIFA World Cup with AR football experience

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...