Tyskie Offers Free Flights to Poland Every Week For a Year

Tyskie is preparing to launch its first on-pack promotion offering UK consumers the chance to win free return flights to Poland. A pair of tickets will be won every week for a year.

The promotion, which starts this Summer, offers Tyskie drinkers the chance to win one pair of tickets a week via a text-to-win mechanic. The promotion will be available on 500ml bottles and 4 x 500ml cans of Tyskie. Eye-catching point of sale will support the promotion in-store along with high visibility items to increase consumer awareness and interaction at point of purchase.

Lucy Jordan, marketing manager from Miller Brands says: “Tyskie is experiencing fantastic sales with double digit growth year-on-year. World beers represent a huge value growth opportunity and we hope that this on-pack promotion will help to unlock that opportunity for retailers and stockists of Tyskie.”

“Poles are extremely patriotic and are loyal to their country’s brands when away from home, actively seeking out Polish brands such as Tyskie. However, it’s interesting to note that we are seeing 50% of Tyskie sales are coming from non-Poles, which demonstrates that the beer is developing a strong following across the UK.”

“Keeping up-to-date with news from home is important to Poles, as is going home regularly, with around 353 flights to Poland from the UK every week and this why we’ve created the promotion. We believe it will be incredibly successful and will add further value into the world beer category.”