To celebrate 25 years in the sleep industry Travelodge is hosting Britain’s first ever ‘Sleep Concert.’
The Sleep Concert is an attempt to help some of the 22 million sleep deprived British workers catch an additional forty winks during their working day.
The free-of-charge ‘Sleep Concert’ will take place on Tuesday 20th July 2010 at 12.30pm at London City Road Travelodge.
Guests will be supplied with pillows, duvets and eye masks in order to ensure the optimum slumber environment.
Sleep deprived Britons can register for a place at the exclusive Travelodge ‘Sleep Concert’ by registering their interest at: sleepconcert@travelodge.co.uk
Leigh McCarron, Travelodge sleep director, says: “Travelodge has been a retailer of sleep since 1985 and to mark our 25th anniversary we thought it was quite fitting to host the UK’s first ‘Sleep Concert’ in response to Britain’s growing sleep deprivation problem.
“Sleep Concerts have been a great success in Japan, where sleep deprived workers will happily pay £50.00 for the privilege of nodding off to a live music performance; so that they can get some much needed shut eye. This idea has inspired us to create our own UK version of the concert, which will provide exhausted Britons the opportunity to relax, take a nap and feel revitalised; resulting in improved physical, mental and emotional health.”
With the sole aim of the ‘Sleep Concert’ being to help the audience nod off, Travelodge surveyed 6,000 Britons across the UK to establish the repertoire for the performance. As a result Travelodge is working with quartet String Mania to devise a range of snooze inducing music which will include; works by Mozart, Bach, alongside renditions of crooner Michael Buble, Coldplay and Snow Patrol’s chart-topping hits, amongst others.
Findings from Travelodge’s Sleep Index published in May 2010 revealed the UK is drained with a 29 billion ‘sleep debt’ due to the average Briton getting just six hours and twenty one minutes sleep per night - well below the recommended sleep quota of eight hours. The research highlighted that on average adults are getting 51 minutes less sleep than in 2008, when the national 'sleep debt' stood at 14 billion hours.
The current sleep shortfall is estimated to be costing employers around £1 billion per year, as £8 million sick days are taken as result of a bad nights sleep compared to 3.4 million sick days in 2008.
The top three causes of sleep deprivation are worries over job security (36 per cent) performance at work (27 per cent) and financial concerns (12 per cent).
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