Tixmob launches social ticketing concept

Tixmob, the mobile ticketing company, is trialling new software which will allow users of Facebook, MySpace and other networking sites to club together and buy tickets at a discounted group rate.
The software also allows event organisers to track buyers, target certain groups (based on their location), offer follow-on discounts to customers’ friends and give customers added value in the shape of social network tools such as widgets and applications.
Jacob Crawford of Tixmob says the new system has already been tested effectively at some festivals over the summer and has generated interest from festival organisers, public event organisers, children’s events and exhibitions.
“We believe social ticketing is a concept which has yet to demonstrate its full potential,” says Crawford. “We’re hoping our service will stimulate a debate in the industry about effective methods of selling tickets. By involving customers personally in the ticket selling process, this system allows a level of interactivity which can only stimulate sales.”
Tixmob launched in 2007, but its parent company, ActiveMedia Technology, has been providing mobile tickets since 2001. Its barcode technology is already used by Virgin Mobile and the Orange Wednesday two-for-one cinema promotion.