The Post-it turns 30!

To celebrate turning 30, Post-it is offering consumers receive a free surprise gift every time they purchase a special pack of Post-it products.

The campaign, created and managed by Blue Chip Marketing (Manchester), will appear on over 300,000 packs until 31 January 2011. Further support will come from press adverts and online media.

The promotion will focus on a different Post-it Product each quarter and will be communicated via on-pack stickers, each featuring a unique 10-digit code which consumers must enter online at www.post-it.co.uk/surprises to reveal their gift.

The range of gifts available have been provided by a number of third party partners and include a holiday to Monte Carlo, spa days, designer handbags and film discounts.

Alison Bryant, CRM and customer experience manager at 3M, says: “We wanted a fun, fresh and vibrant activity, synonymous with the Post-it brand that would provide immediate value, enabling both consumers and the trade to celebrate the 30th birthday event with us.”

Ian Morgan, group account director at Blue Chip Marketing, says: “The activity has been devised to maximise value to the end user through 3rd party funded rewards.”