Retail promotions specialist Access Point predicts that the anticipated UK staycation summer will present a significant opportunity for local businesses looking to maximise the impact and enhanced ROI of promotional activity through the holiday period.
MD David Robertshaw points to a strong rise in redemption levels across a burgeoning voucher economy which will spike still further as the British choose to stay at home for the summer.
The company, which specialises in promotions and till roll advertising campaigns through leading supermarkets has charted sustained rises in redemption levels across the UK from April 09 to April 10.
Access Point has found that the low entry costs to till roll promotions have performed particularly well with 2-for-1 deals for food franchise outfits such as Subway, Burger King, Harvester and Pizza Hut seeing redemption rates of up to 5% - 10%. Traditional paper-based promotions offer redemption rates of 1-2%; however put the right offer directly into a customer’s purse or wallet while they’re out shopping and the figures speak for themselves.
During one month Access Point’s till roll vouchers were active across 26 areas offering consumer savings over the month of a total of £178,626,447.67.
David Robertshaw says: “The climate for promotions and vouchers is vibrant now, but this summer will present a unique opportunity as people either stay at home and indulge in days out or opt for self-catering accommodation elsewhere in the UK. Supermarket footfall will remain strong as a result, and the general belt-tightening on household budgets will ensure that promotions and offers, particularly for the fast food, restaurant, entertainment and leisure sector will perform even more strongly.”
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