SPAR International launches Get Ready for Football website

SPAR International has launched a website entirely dedicated to football to coincide with the World Cup.

The comprehensive microsite, www.getreadyforfootball2010.com, will highlight special offers for consumers and provides tips on food and drink solutions for those watching the World Cup, either at home or in the stadium.

The site also includes a countdown to the World Cup, live match updates and a section monitoring all match results. Once the Cup has started the countdown will be towards the Final.

Furthermore, the interactive online game ‘Crazy Fan’ has now been integrated into the site, encouraging fans across the globe to send messages to their friends supporting teams from the same or rival countries before or after the matches take place.

Tobias Wasmuht, marketing director, SPAR International says: “Football offers a great opportunity to engage with customers through viral media. We are confident that this initiative will raise awareness of the range of products available and drive footfall in stores.”

www.getreadyforfootball2010.com will be highlighted on the SPAR International website as well as its Facebook and Twitter pages and will be supported by related POS instore, truly reflecting the world nature of the event with advertising in markets ranging from China to Portugal.