Marketing communications agency Multiply has won a large contract with U.S. mobile phone accessories designer Case-Mate to become its European marketing partner.

Produce World, one of Europe’s largest vegetable growers supplying UK supermarkets, has partnered with Valassis Ltd to run a coupon campaign promoting the versatility of leeks nationwide.

Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Essence Digital has worked with HarperCollins Children’s Books to create a dedicated Facebook page and app for the release of teenage blockbuster novel, Unravelling.

Coca-Cola Great Britain (CCGB) is celebrating the 2012 UEFA European Football Championship with a new integrated campaign.

Integrated communications agency G2 Joshua has been appointed to handle Costa Coffee’s integrated account around the world, following a competitive three way pitch process managed by the RAR.

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

US brand communication agency inVNT is expanding globally with the launch of a London office as part of an aggressive growth plan.

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

United Biscuits (UBUK) is launching a new football-themed promotion for its McCoy’s snack brand this summer in the UK and the Republic of Ireland.

Fruit flavour chew brand MAOAM has signed up as sponsor for the Ride to Glory, a national professional BMX competition.

Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.

Just over three-quarters (77%) of British consumers say they don’t like giving personal details to a company, unless it is through an established loyalty scheme.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Heinz Beanz is launching a competition on Facebook, featuring limited edition cans of Heinz Beanz and Heinz Spaghetti – based on the pack designs from 1952 – to mark the Queen’s Diamond Jubilee.

iris has been appointed to handle all below-the-line activity for the UK and Ireland for Domino’s Pizza, taking over from incumbent agency CHS.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

Heinz UK & Ireland has announced the appointment of Giles Jepson to chief marketing officer and a member of the UK & Ireland Executive team, with effect from 1 May 2012.

Tesco is being urged to turn its back on its over-dependence on price promotions after new research suggest price is 'a valid marketing tool used badly'.

Burger King Corp is launching a nationwide customer experience programme called GUEST TRAC in the UK, in partnership with customer insight agency SMG.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

US marketers gave out coupons to the value of $470 billion in 2011, 26% ahead of 2007, the last year before the recession hit.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

Plant-based food and drink manufacturer Alpro is unveiling an integrated marketing campaign to drive awareness of its market-leading new product development history.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Retail group New Look has launched e-codes into the corporate rewards, motivation and incentives marketplace.

Rachel’s, the organic dairy brand, has appointed integrated marketing agency Haygarth as its lead digital agency. Haygarth has initially been tasked with launching ‘Kitchen Moments’, Rachel’s 2012 digital and eCRM campaign.

Marketing agency whynot! is linking up with charity Plan Zheroes to help it recruit restaurants and other food outlets as partners for its food distribution service to the needy.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Consumers are being encouraged to say thanks to bees for their hard work in creating honey by a new campaign from UK honey brand Rowse.

Change4Life has developed a new board game with partner LazyTown to get young children healthy and active. The creative activity supporting the partnership has been put together by London-based integrated creative agency 23red.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Integrated marketing agency G2 Joshua has bolstered its London operation with a series of senior appointments, including Owen Catto as creative director and Matthew Stockton as global brand director.

Outsourcing specialist arvato has developed and implemented a bespoke loyalty platform for Texaco’s Star Rewards card-based loyalty programme in the UK.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

TNT Post, Britain’s largest private postal operator, has been appointed by Tesco to manage one of the country’s largest mail contracts, handling up to 180 million items per year.

Feel Good Drinks has partnered with upcoming animated film, The Pirates! In an Adventure with Scientists!, for its largest ever on pack promotion.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Glow Europe B.V., a Dutch-based toy and gift manufacturer, is setting up a UK division to roll out its promotional loyalty programme services, initially to target major UK retailers.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Promotions in Travel Retail, maybe more than any other sector, are dominated by on the spot offers for women. Sally Alington, managing director of travel retail promotion specialist Blackjack Promotions, looks at why

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

American Express card holders in the US can now earn discounts from a range of retailers and other partners by linking their cards with their Twitter account and then sending out tweets about AmEx endorsed offers.

Organic product sales fell by 3.7% in the UK in 2011 to reach £1.67 billion pounds, the third year in a row they have declined, according to the latest organic market analysis by the Soil Association

The Soft Drinks category has seen two consecutive years of strong growth, despite the challenging economic conditions, according to Coca-Cola Enterprises (CCE).

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

McCain Foods, the UK’s leading frozen potato brand, has appointed Blue Chip Marketing to create and implement a range of promotional activities for its oven chip range.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

US analysts Global Analytics say that total UK advertising spending is expected to increase by 4.2% in 2012, to $20.9 billion. The growth rate compares to 2011’s 1.4%.

Pleasure is the biggest factor in consumer brand choice, accounting for nearly one in four buying decisions, according to new research from branding consultancy Creston Unlimited.

US brand BISSELL Homecare is embarking on a major marketing drive to boost sales in the UK and Europe and has appointed Manchester based Refinery Marketing Communications as its lead agency.

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

Penny Dryden, commercial director, Valassis UK: Why are deal-of-the-day hyper-portals like Groupon losing their allure for marketers?

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

Momentum Worldwide has made a number of executive appointments within its European and UK operations.

UK-based integrated advertising agency DCH has rebranded as Doner and restructured its management.

INITIALS Marketing, the independent creative communications agency, has restructured its board and made a number of promotions as part of its growth strategy for 2012.

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition

Customer loyalty specialist agency TCC and Latvian retail group Narvesen have recently trialled mobile proximity marketing via NFC as part of a loyalty program.