Seabrook in ‘Big Night In’ Sky promo
The nationwide promotion will feature on packs across the brand’s single and multipack ranges, offering consumers the chance to win a full Sky+HD package worth over £800 for a year and a year’s supply of Seabrook crisps.
The Campaign was created for Seabrook by Blue Chip Marketing.
The promotion will be live on-shelf through all channels for 10 weeks from October 14 2013 to help retailers boost snack sales to support the Big Night In occasion.
Seabrook Crisps will also be supporting the campaign through social media to build awareness with its fan base.
To be entered into a daily draw to win, consumers purchase a promotional pack, visit the dedicated online microsite www.seabrookcrisps.com/WinSky and enter their contact details and the code on-pack. A winner will be announced each day with all other entrants placed in to a final draw for a second chance to win.
Seabrook Crisps marketing director, Kevin Butterworth, says: “Our promotion hits the shops in the colder months when more people want to stay indoors and watch more telly. Consumers will want to purchase snacks to enjoy while watching programmes like ‘The X Factor’, ‘Strictly Come Dancing’ and films on Sky so our packs will encourage trial. The competition is easy to enter and our partnership with Sky means the reward is perceived to be great value by consumers, so it will attract new and existing buyers to the brand.”
The Sky promotion is part of a major marketing campaign for Seabrook Crisps across 2013 since the brand re-launched with a new identity this year. The activity has helped to boost sales and distribution and the brand is currently enjoying 10% value growth.