P&MM, a leading supplier of travel and leisure-based consumer sales promotions, has launched a new product which allows brands to link with the UK’s most popular attractions for promotional activity, and so helps families to save on the cost of enjoying them.

P&MM Days Out is being marketed as a solution for customer loyalty and benefits programme rewards, on-pack promotions and coupon collection.

Brands can now offer substantially discounted entrance at over 300 attractions, including Pleasure Beach Blackpool, The Tower of London and Go Ape! Activity centres.

Graham Howarth, director of P&MM sales promotion, says: “With such a diverse range of options available the appeal of attractions can grab the attention of a wide audience, from those looking for the thrills of the white knuckle rides in a theme park to those who want to get up close and personal with the animals at the zoo.”