Kerry Foods is launching a range of Levi Roots chilled Caribbean meals with a concert and £1 off promotion.

On shelf exclusively in Tesco from 26 May 2010, the range will be supported by an integrated launch marketing campaign designed and implemented by 3sixteen.

The Levi Roots Chilled range includes dishes such as Jamaican Coconut Chicken Curry, Reggae Reggae Chicken and Caribbean Curried Noodles.

The launch comprises of in-store marketing, experiential activity including a “Lazy Sunday” concert on Clapham Common on 30 May, PR and £1 off promotion.

The new range includes nine dishes each will retail at £2.99 with an introductory offer of £1 off until 16 June 2010.

Sue Tiller, Kerry Foods category director, customer brands says: “This is a really exciting launch for Kerry Foods, as it introduces a new cuisine to the chilled meal aisle along with standout packaging and exciting quality recipes. Levi Roots is a popular personality and the new Caribbean chilled meals range means that everyone can now enjoy the spicy flavours of Levi’s Jamaican heritage.”