Carlsberg is running a press and magazine ad imagining what Christmas Day’s television would look like “If Carlsberg did Christmas TV listings...” The day kicks off with England’s greatest football victories (Carlsberg is the official beer of the England National Team) and features a Michelin-starred Christmas lunch which can be downloaded via the red button and the numbers for the Christmas Day lottery draw.

The TV ad is being supported with two 30-second radio commercials which will run nationally, one focusing on “If Carlsberg did Christmas Wishes…” and the other on “If Carlsberg did the 12 Days of Christmas…”

The ads also highlight a price promotion on Carlsberg cans.