YAZOO is launching a new MP3 download on-pack promotion as part of its heavyweight £4.5 million marketing campaign.

The promotion will run across 14 million 200ml cluster packs and 500g single serve from August, and offers consumers the chance to exchange one code for a free music download with every purchase.

The new YAZOO on-pack promotion is in partnership with Napster. Consumers can download one track per purchase of YAZOO, with no limit placed on total downloads, by entering a unique code found on the YAZOO packs into the Napster music website.

They can then select their free download from the entire library, which offers millions of tracks across a wide range of genres.

Marielle de Jong, marketing director, FrieslandCampina UK says: “The new on-pack promotion from YAZOO allows us to tap into the growing online music trend. The promotion will benefit all shoppers as there are no restrictions on the music library and it only takes one purchase to trade a code for a track.”