Wolf Blass is entering the second phase of its sporting themed campaign which was launched earlier this year.

The campaign which offers consumers the chance to win ‘Ultimate Sporting Prizes’ via an in-store neck collar promotion has proved very successful with over 16,000 entries received to date.

The second phase runs for eight weeks throughout September until the end of October. Wolf Blass has increased the number of trips available to win to watch the Vodafone Ashes Series in Australia from one to three.

In addition VIP packages to other top sporting events such as the Ryder Cup and the Autumn Rugby Internationals are on offer.

Consumers buying neck tagged bottles from the Wolf Blass Yellow Label portfolio will simply have to enter the competition on-line via the Wolf Blass website: www.wolfblass.com.

Wolf Blass is also creating a loyalty base by encouraging competition entrants to refer a friend. The referred friends will receive an exclusive invitation to win a case of Wolf Blass and the person making the referral will also win a case of Wolf Blass.

Suzanne Maddison, senior customer marketing manager, says: “Latest figures show that during the first phase of the campaign sales of Yellow Label Chardonnay have tripled* and Yellow Label Cabernet Sauvignon has doubled.

“The second phase of the campaign will ensure that Wolf Blass continues to stand out from the crowd and drive sales in the run up to the key Christmas sales period.”