Oasis is set to unveil its first ever on-pack promotion this September with ‘Win the Greatest Lunch hour in the History of Ever’.

Prizes include a three hour lunchtime spectacular during which lucky Oasis consumers will be able to take part in a range of fantastic, diverse experiences including: driving a tank, building a rocket, tightrope walking, chocolate making, riding in a helicopter and hanging out with llamas.

The promotion will run from the 1st September for four weeks across Oasis instant consumption 500ml and take-home 1.5ltr formats. Shoppers will also be able to instantly win one of 100,000 free bottles of Oasis.

To enter the promotion shoppers will be directed to enter a special 12-digit code on promotional packs via text message to be entered into a daily draw. All entries received after the 30th September will be entered into a bonus draw to win a £100 lunch voucher to use at the shoppers chosen restaurant.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, says: “2010 is an extremely exciting year for the Oasis brand. ‘Win the Greatest Lunch hour in the History of Ever’ is the first ever on-pack promotion for the brand, which follows the heavyweight marketing campaign launched earlier this year.”

Part of a multi million brand investment, ‘Win the Greatest Lunch hour in the History of Ever’ promotion will be supported with a dedicated 10” tag on a second burst of the “Fruity Drinks and Lunchtime Dreams” TV ad across the campaign period, as well as a dedicated radio campaign, a six-sheet outdoor campaign and continuation of partnership activity with The Sun newspaper and website. POS such as shelf barkers will also be available for in-store standout.