Coca-Cola is launching its biggest on-pack promotion of the year to celebrate its 2010 FIFA World Cup partnership

The on-pack promotion will give shoppers the chance to win a trip to the 2010 FIFA World Cup every day between 3 May and 20 June 2010. This will include one pair of 2010 FIFA World Cup match tickets, return flights from London to South Africa for two people, 3 nights accommodation and breakfast, lunch and dinner at a hotel or local restaurant.

The promotion will run on all Coca-Cola and Coca-Cola Zero 330ml and 500ml single packs. Consumers can participate in the promotion by entering the unique on-pack code at the Coke Zone website via www.cokezone.co.uk or by SMS. Consumers who enter will also be able to use their Coke Zone points for FIFA World Cup themed digital rewards and downloads.

Selena Taylor, trade communications manager at Coca-Cola Enterprises says: “The ‘Win a trip to the FIFA World Cup every day’ on-pack promotion offers retailers the chance to create excitement in-store this summer and is the latest in a spectacular year of promotions using the innovative Coke Zone website.”

The campaign will be supported by a multi-million pound marketing campaign titled ‘What’s Your Celebration’ and includes TV, radio, outdoor and digital advertising. Inspired by the joyous dance celebrations often seen in Africa, the campaign invites fans throughout the home nations to unleash their African rhythm and express their passion for the game through their very own dance celebrations.