Weetabix is offering consumers the chance to win £1 million in cash with an on-pack promotion across its key brands.

The £1m giveaway will appear on packs of Weetabix, Weetabix Bitesize, Weetabix Minis, Oatibix, Ready Brek and Weetos. Created by agency Dialogue141, the promotion will appear in store from the beginning of September.

To win, consumers need to enter a unique code found on the inside of promotional packs at www.weetabixonemillion.com. The website will take consumers on a virtual search for their cash around the UK. If they find the cash, it’s theirs.

There are almost 50,000 chances to win, with the £1m prize pool ranging from £10 to £100,000.

Tony Corp, Weetabix marketing controller, says: “The ‘win £1m with Weetabix’ promotion is very exciting for the brand and is expected to create huge interest, driving consumer trial and boosting sales across all participating brands.”