Walkers is kicking off a multi-million pound campaign with the launch of three new mystery flavours where consumers could win three £50,000 prizes if they correctly identify the flavour names.

The Mystery Flavour A, Mystery Flavour B and Mystery Flavour C crisps are inspired by ingredients and recipes loved by the Great British public and the real flavours will be revealed on the 12th March 2012.

Walkers What’s That Flavour will be supported by a fully integrated communications campaign, including high impact TV advertising featuring celebrities.

To enter the competition, participants should visit the Walkers website or Walker Facebook page and submit their guess online.

One winner will be drawn from all the correct entries for each of the mystery flavours. A series of clues will also be released later in the month on the Walkers Facebook page.

Miranda Sambles, marketing director for Walkers, says: “Walkers is a loved brand and a true flavour innovator with proven success at engaging consumers. Walkers What’s That Flavour? perfectly fuses these elements together delivering a fresh, high-impact campaign. By stimulating people’s natural curiosity around flavour, the campaign is set to get the whole nation talking.”