Unlock an exclusive Scouting for Girls performance with KitKat
Using a ‘Win Gig Tickets’ promotional KitKat 4 Finger, which is on shelf from mid August 2010, users will be able to unlock and view a one-off Scouting for Girls performance simply through their webcam.
Augmented reality is a digital technology that enables users to experience a ‘virtual’ 3D live performance - in this case an exclusive music performance.
To view the gig, via a promotional ‘Win Gig Tickets’ KitKat 4 Finger, log on to www.kitkat.co.uk/musicbreak, enter the VIP page and hold the special logo on the back of the bar up to your webcam and watch as a 3D hologram of a Scouting for Girls gig materialises in front of your very eyes.
These promotional packs are also offering consumers the chance to win one of thousands of £100 Ticketmaster vouchers, just log onto www.kitkat.co.uk/musicbreak and enter the code from inside special packs to see if you are a winner.
Lead vocalist for Scouting for Girls, Roy Stride, says: “We had a lot of fun making the augmented reality gig film and hope our fans enjoy a fun, new way of interacting with our music.”
A KitKat spokesperson says: “It’s fantastic to be the first confectionery brand to use augmented reality on-pack and we’re delighted to be able to be a market leader in this arena. Innovation is really important to KitKat and we hope that our consumers enjoy being able to see this one-off performance from Scouting for Girls.”