Tic Tac has announced their partnership with The X Factor kicking off with an on-pack promotion giving consumers the chance to win tickets to the X Factor live shows and tour.

The X Factor promotion launches on the 1st September and will run throughout the X Factor 2010 series, and Tic Tac will be offering the opportunity to win two pairs of tickets every week, as well as tickets to the live tour.

The promotion will run across all four Tic Tac flavours and in all pack formats. The promotional packs will be available in all major retailers throughout the UK.

Customers can win by purchasing a special Tic Tac pack and registering details on the Tic Tac website: www.tictac-win.co.uk

Mauro De Felip, marketing director Ferrero UK, says: “We are excited to be partnering with The X Factor. As one of the most watched and most talked about TV shows in the country, this campaign will be highly relevant for the Tic Tac consumer.”