Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

Specialist alcohol marketing agency Elastic has created a new 'Love GB – Love Great Beer' campaign for Bury St Edmunds-based brewer Greene King.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

Mint brand Trebor is offering 19 consumers the chance to win a VIP trip to the London 2012 Olympic and Paralympic Games through an on-pack promotion called the Trebor Baton of Sweet Success.

Adult soft drinks brand Shloer, owned by Merrydown plc, is running its first ever consumer on-pack promotion which is being backed by a £1 million prize fund and a high profile TV advertising campaign.

Powerade has launched an exclusive on-pack offer giving away the Powerade Olympic Games Sports Bottle free with every purchase of promotional packs of Powerade ION4 and Powerade Zero.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition