Shloer has teamed up with Paramount Home Entertainment for a Movie Feast promotion which offers consumers an ideal meal and movie combination.

From September, a wide variety of titles including family favourites such as Top Gun, Tropic Thunder and Star Trek will feature in the Paramount Movie Feast DVD promotion.

Each DVD displaying a Movie Feast promotional sticker will include separate money-off coupons redeemable against Shloer, a luxury ice cream brand and a leading Mexican meal range. The money-off Shloer vouchers have a value of 30p.

Part of Shloer’s £12 million marketing support package in 2010, the Paramount Movie Feast promotional DVDs will be sold on-line as well as through specialist entertainment retail and selected grocery stores where the activity will be supported with branded off-shelf displays.

Amanda Grabham, marketing communications controller at Shloer, says: “The Paramount Movie Feast promotion is an ideal opportunity for us to position Shloer as part of an evening’s entertainment sharing a meal and a film with friends and the family.”