Britvic is launching a new marketing campaign to celebrate the 75th anniversary of Robinsons’ association with the Wimbledon Championships, the world’s second longest running sports sponsorship.

Commencing in May and running until the end of the tournament, the activity will include an on-pack promotion on Robinsons Fruit Squash, No Added Sugar Fruit Squash and Fruit & Barley variants, TV advertising and nationwide PR.

The on-pack promotion will give consumers the chance to win Nintendo Wiis and EA Grand Slam Tennis Games every hour by entering online or by SMS.

Helping to raise nationwide awareness of Robinsons’ association with Wimbledon, a regional PR campaign will look to recruit 75 tennis loving kids to experience a once-in-a-lifetime two day coaching session with Tim Henman. The heats will be held at Tennis Centre’s across the UK where the head coach from the All England Tennis Club, Dan Bloxam, will judge. The overall winner will be presented with a tennis bursary.

Leslie Davey, Britvic brand director Robinsons, says: “Over the last 75 years, Robinsons has become synonymous with Wimbledon helping to raise the popularity of the brand to take the title of the UK’s No.1 squash. This year’s campaign is set to be bigger and better.”