Premium dairy brand Rachel’s, has teamed up with pottery designer Emma Bridgewater to create a special brand partnership.

Emma has designed an exclusive bowl for Rachel’s which will be available through a new on-pack promotion.

The French bowl has been handmade at Emma’s factory in Stoke-on-Trent and is designed to complement Rachel’s new packaging. Consumers will be able to claim their bowl (worth £15.95) by sending £5 and three tokens from promotional packs of Rachel’s yogurts.

As well as the tokens for the bowl there is also an on-pack promotional code for 10% off Emma Bridgewater online purchases (valid until 30th June 2010).The on-pack promotion, running across 4.5 million packs, will be run for 3 months from April. The promotional packs will be available in all major multiples and independent stores in the UK and Ireland.

The partnership will be supported through joint PR targeting traditional media and digital channels as well as a digital marketing campaign focusing on the new Rachel’s website (www.rachelsorganic.co.uk) and a Facebook page.

Steve Clarke, Rachel’s marketing director says: “We’re sure our consumers will love enjoying their favourite Rachel’s products and recipes in the new bowls”.