Powerade has launched an on-pack promotion giving consumers the chance to win a training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium.

Every purchase of Powerade enables consumers to enter a daily draw to win one of over 100 ‘money-can’t-buy’ training sessions as well as tickets to either a FIFA World Cup or International Rugby match.

To enter consumers buy a bottle of Powerade, text the code on the label or go to Poweradegb.com to see if they have won. The limited edition pack features pictures of Wayne Rooney and Shane Williams.

Powerade, part of the Coca-Cola brand, will be an official sponsor of the FIFA World Cup in June and also continues to support the English, Welsh and Irish rugby teams throughout 2010 as well as heavily promoting its partnership with Wayne Rooney and Welsh winger Shane Williams.

To support the campaign throughout the RBS 6 Nations and as part of the build up to the FIFA World Cup™ later in 2010, the integrated marketing activity will include press and digital advertising and national TV advertising.

Trade Communications Manager at Coca-Cola Enterprises, Selena Taylor, says: “We expect our new ‘Ultimate training Experience’ on-pack promotion will boost consumer awareness, drive purchase intent, and increase incremental sales for retailers.”