Powerade, the Coca-Cola-owned brand which is the official sports drink of Team GB at the Olympics, is running an on-pack promotion this autumn to motivate consumers to get exercising.

The promotion also marks Powerade’s partnership with the Great Events Series and Take to the Streets.

From October, consumers that purchase a bottle of Powerade will have the chance to win one of up to 50,000 iPod shuffles. In addition to the iPod Shuffle, every winner receives a free downloadable training tool, Powerade Pulse.

To enter, consumers buy a bottle of Powerade, check the number on the label and go to Poweradegb.com to see if they have won.

The promotion will be supported with an integrated marketing campaign including heavyweight poster advertising in addition to digital advertising and promotional activity to drive readers to Powerade website.

Powerade Pulse is a bespoke Powerade software programme that scans your digital music tracks and creates a play list at a designated Beats Per Minute (BPM). This allows users to customise the pace and time they are looking to train to, motivating them to achieve their desired time to run/cycle/swim over a certain distance.