Mini Babybel give away branded space hoppers
Wed 4th Aug 2010
The six week promotion, which will run until September, allows consumers to claim one of 15,000 space hoppers when they purchase four Mini Babybel Original or Mini Babybel Light six packs, or two of the 12 packs.
Alongside the promotion, a free family fun day event called the Mini Babybel Space Hopper Games will take place on 14 August, 2010 at Clapham Common in London.
Double Olympic Gold Medallist Dame Kelly Holmes will be offering her support at the event where children and their families are invited to take part in a series of space hopper challenges and races. There will also be an opportunity to win prizes and a chance to meet the famous Olympian herself.
Mini Babybel will be on air with TV advertising to support the space hopper promotion and drive further awareness of the brand in the lead up to the key Back to School period, from August to September.
Bel UK’s marketing director, Ian Greengrass says: “This promotion is all about helping shoppers have fun with Mini Babybel. Supported by a celebrity attended fun day and TV advertising, Mini Babybel will be at the front of consumers’ minds when purchasing cheese snacks for themselves and their children.”