McEwan's Export is launching an exclusive off-trade promotion.

Throughout April and May, 2010 all 12x 500ml packs will feature a redemption opportunity to receive a set of limited edition McEwan's Export coasters which highlight quirky words from traditional Scottish dialect and their meanings, including; Aye, Crabbit, Eejit and Braw.

Michael Hardy, trading director of Jygsaw Brands, the marketing agency for McEwan's, says: “This promotion is part of a £1m investment behind the McEwan's brand in 2010. The coasters are a humorous and light hearted way to remind people of our fantastic Scottish heritage, which dates back to 1856."