McCain Wedges is partnering with Twentieth Century Fox Home Entertainment to celebrate the release of the comedy “Date Night” on DVD and Blu-ray with an on pack promotion.

Kicking off at the end of August, the on pack promotion offers consumers the chance to win a trip to New York worth £3,000 via an online entry mechanic. There are also 50 copies of the “Date Night” DVD to win.

Consumers have until 18 December 2010 to enter on www.winwithwedges.co.uk for their chance of winning a trip to New York City with a friend, which includes 4 nights’ accommodation, dinner, an “Accomplice” experience, helicopter flight and New York City passes.

Claire Stewart, brand manager, says: “We want to inspire consumers to try something different when settling down to watch a film, a bowl of delicious McCain Wedges make the perfect accompaniment.”

“We hope to continue building the association between eating Wedges while watching films; moving McCain Wedges from being something that you have just on the side of your plate to something you can share with your friends”.

McCain Wedges are currently sponsoring the 9pm Film4 slot. “Date Night” is released on DVD and Blu-ray on September 13th.