As part of its ongoing partnership with Film4, McCain Wedges is giving consumers the chance to win one of 10,000 free downloadable movies.

To enter the competition consumers can visit www.film4.com/instantwin, or the McCain Facebook page to enter their details where those who enter during a ‘winning moment’ will be rewarded with a film download.

The campaign runs from 9 January until 12 May 2012 and will feature on-pack, online and on Film4.

McCain Wedges is also continuing to sponsor the prime time 9pm slot on Film4, for the second year running, as part of its ongoing partnership with the channel.

Mark Hodge, head of brand for McCain Foods, says: “Film4 is a great fit with our ‘perfect for sharing’ strategy, which has delivered incremental sales since the beginning of the partnership. McCain Wedges are the perfect hot snack to enjoy at home in front of a film and the streaming campaign will continue to establish the McCain Wedges range as a film night essential.”